Brand
Let's Enhance
Scope of Work
Creative Direction & Storyboarding, Video Production & Editing, Motion Graphics & Typography, Social Media Optimization, Feature Demonstrations, Delivery & Collaboration
The Brief
Let’s Enhance is a cutting-edge AI company specializing in image upscaling, enhancement, and content automation. Their challenge was twofold:
- They needed engaging, visually compelling video content to introduce new product features.
- They wanted to educate and excite potential users while keeping the content short, scroll-stopping, and optimized for Instagram and Facebook ads.
- Their goal was to differentiate their AI tools in a crowded market by showing not just what the software does, but how it transforms creative workflows.
The Solution
To meet these needs, I:
- Conceptualized and produced feature showcase videos that highlighted the software’s capabilities in a clear, cinematic way.
- Crafted visual storytelling that demonstrated real-world use cases—turning technical features into relatable, aspirational outcomes.
- Optimized for social media ads by designing short-form edits with strong hooks, bold typography, and pacing that grabs attention within the first 3 seconds.
🌟 Results & Impact
- The videos became part of Let’s Enhance’s ad campaigns on Instagram and Facebook, helping them reach new audiences and drive product adoption.
- The creative direction translated complex AI features into simple, compelling narratives, making the brand more approachable.
- The work reinforced Let’s Enhance’s positioning as a premium, innovative AI solution for creators and businesses.
New Let's Enhance Feature: Old Photo AI
These videos were created for Let's Enhance's new feature called "Old Photo", which allows users to upload old, damaged, scratched, and / or black and white photos and restore them in one click. The client requested 3 videos to be made showcasing this feature:
New Let's Enhance Feature: Chat Editor
These videos were created for Let's Enhance's new feature called "Chat Editor", which allows users to make changes to their images using everyday conversational language instead of complex prompts. The client requested 4 videos to be made showcasing this feature:
New Claid AI Feature: Fashion Models
These videos were created for Claid AI's new "Fashion Models" feature which allows E-Commerce owners to model their products on AI-generated models to avoid timely and costly photoshoots. The client requested 5 videos to be made showcasing this feature:
Learn more about the client here: letsenhance.io
