About Nori B.

Nori B. Closet is a kid's clothing brand for girls who are Newborn to age 4 that sells one-of-a-kind items that are the perfect blend between fashionable and affordable. The heart of Nori B is to empower girls and girl moms to be the best they can be through fashion, girl tips, parenting tips, and life help.

The objective of this brand design was to create something girly, fun, inviting, and uncluttered.

Logo Concept

The Nori B. logo uses fun, rounded lettering to evoke the playful and childlike nature of the brand. The lettering is infused with the symbol of a butterfly and the butterfly’s tube-shaped mouth called a ‘Probiscus’. This imagery further emphasizes the inspiration and empowerment the brand gives to girls to be the best they can be.

Brand Colors

Passion Purple - the color of royalty, class, and femininity.

Purple Pop - A brighter shade of purple for a splash of color.

Pink Dazzle - A hot pink for ambitions and aspirational girls.

Butterfly Blue - This cool teal contrasts the warmer purples and pink while also invoking feelings of butterflies, fun, and reliability.

Yes! Yellow - High energy, sunflowers, and smiles, Enough said.

Some Space - Everyone needs a little space, and white creates that for any brand.

Brand Illustrations and Patterns

We designed some custom illustrations for the brand. The primary illustration is the silhouette of Anori (after whom the brand is named). The remaining assets each speak to a unique aspect of the brand's keywords and values.

Packaging

Brand Voice + Messaging

The tone of voice for Nori is based on the Brand’s GIFTed keywords. The GIFT acronym represents how girls are a gift to the world, and how every part of their personality and body should be appreciated and respected like a gift.

G - Girly

I - Inspiring

F - Fun

T - Transformative

Typography

Social Media Design + Messaging

Nori B.'s social media design utilizes the brand's illustrations as well as simple and creative uses of photography.

The messaging centers on two primary content pillars:

Inspirational content: Inspire girls to dream big, dress their best, believe in themselves, and love themselves for who they are without comparing themselves to others.

Transformative content: Help girls think better about themselves, others, and the world around them so they can become their best selves and help others do likewise.

Thank you for enjoying this project!

If you want help creating a magnetic brand with eternal impact, contact us today.