Brand
Singlerellas Singlefellas Law Firm
Scope of Work
Visual Identity
Brand Messaging
Logo Design
Stationery Design
Poster Design
The Brief
Black minors are often misrepresented or underrepresented in the justice system. Ms. Brenda wanted to solve this by forming a law firm built on God's pure justice.
The Solution
We crafted a bold yet compassionate brand identity that truly stands out in the legal space.
About The Brand
'Singlerellas Singlefellas' is a law firm that specializes is properly represented black families and minors who are too often misrepresented and under-represented.
The founder's goal was to build a law firm that truly represents the love and justice of God.
Logo Design
The logo icon was designed as an emblem powerfully representing the values of the Brand: Love, Justice, and Defense. The icon consists of four primary elements:
Pillar
The top of a pillar, the shape well-known for the foundation
of courthouses and representing justice.
Shield
A Shield representing legal protection and the defense of both our future generations and the legacy of a just nation.
Heart
A heart representing the compassion that drives the vision to
help those in need and compel others to show compassion.
Name
Two heart shaped letter S’s representing compassion and the Business Name, 'Singlerellas Singlefellas'
Brand Colors
The Brand's colors were selected to both fit the industry of legal protection with its deep Prussian Blue, and embody compassion with its bright Mojo Red.
Stationery Design
Messaging and Marketing
We created the messaging for Singlerellas to strike the hearts of families and anyone who has ever been mistreated. The copy uses allusions to Biblical quotes on love, justice, and protection.
Thank you so much for enjoying this case study! God bless you!
